Founded in 1970 in Franciacorta, Italy, Gerard's was born from Dr. Gerardo Barbieri's vision of creating effective cosmetic solutions inspired by nature and tailored to specific skin needs.

Over more than five decades, the brand has evolved across generations while remaining rooted in its Italian heritage. From early iconic formulas such as Mon Prix and Reducing to professional face and body treatments, Gerard's progressively combined natural ingredients, cosmetic research and specialised techniques to create a complete approach to beauty and wellbeing.

In 1984, Renata Pelati, representing the second generation of Gerard's, became CEO and further developed the brand's holistic philosophy, bringing together skincare, professional treatments and massage rituals designed to promote harmony between body and mind. The next generation, led creatively by Luana Pelati, strengthened Gerard's international identity, taking its Italian cosmetic culture and professional expertise worldwide.

Throughout its history, Gerard's has continued to innovate, introducing pioneering products and rituals including Caviar skincare, the Dermashine peeling system in 2011, and distinctive holistic massage techniques inspired by traditions from around the world.

In 2020, this evolution continued with the introduction of the complete Sea & Skin Friendly sunscreen line, combining effective skin protection with greater attention to the marine environment.

Today, Gerard's represents over 55 years of Made in Italy expertise, bringing together tradition, innovation, nature and professional beauty in a philosophy that continues to evolve: from generation to regeneration.